"If only I could" was rarely a statement I would use. I may have said this in moments of doubt, but my prevailing attitude has always been, "When I do."
I was born and raised on the island of Tortola in the British Virgin Islands to two wonderful parents, Gwendolee and Ronnie Thomas, in a world where a "you can do it" mindset was fostered. As a child growing up, I knew I wanted to do something great, but I didn't quite know what it would be. Fast forward to today, and I'm only scratching the surface of who I am and what I have to offer to the world, but like Jesus, at the end of my mission I would like to be able to say, "It is finished."
I'm married to my highschool sweetheart Jemema Thomas, and we live together in Georgia with our amazing children.
My hope is that by the end of our interaction together you will receive the resources, tools, inspiration, and formidable knowledge you need to break into new frontiers, calm the mighty waters of your industry, and slay your own proverbial dragon. Because this is not the time to retreat;this is the time to advance into all the Creator has destined for your life, business and success.
This is your time and if you're ready, I'll help you own it.
The following words are excerpts from my book, Achieve: The Heavily Guarded Breakthrough Secrets of Business Success. I believe it's a powerful synopsis of much of what I will share with you over the coming days, months and years to come.
Business Secret #3
“Life is not about circumstances; life is about the choices that we make. The business that leaves its branding up to the whims and fantasies of others is a business that will fail.” Quinson Thomas
Life is not about circumstances; life is about the choices that we make. The business that leaves its branding up to the whims and fantasies of others is a business that will fail.
There is no one else on this planet that can do what you do.
But if you leave your business to the whims and the fantasies of others, you will only get what that person or what that individual is able to see and conceive about your business. Don't allow that to happen. Begin to shape the life that you want for your business in the mind of your customer and marketplace.
You shape the life and perception of your business in the marketplace.
Do not leave it up to your market to do so. Branding is About Shifting Perception. Branding is about shifting the perception of what you do in the minds of the people that you serve. Because you can sell something for $5 and you can sell the same thing for $1. The person who got the same thing for $1 can go away feeling as though they got something of less value than the person who bought the same thing for $5. Imagine that!
And even though the product was greater in monetary value, in the case of the $5 product, the perception of the $5 product, in this case, was greater than the perception of the $1 product. Keep in mind that in both cases, it was the same product.
You don't want to have a business where the perception of your offerings is low. If you do, you will be voted out of the marketplace by your next competitor who can compete with you on the basis of price.
Never leave your brand to the whims and fantasies of your customers to shake you out of the market based on price.
Because if it is a price-oriented marketplace, then there’ll probably always be somebody who has a bigger pocket than you or someone willing to put in more capital than you to keep their business solvent.
You don’t want to get into a price war.
You want to build your brand so that your brand, when people encounter the brand, gives people a sense of comfort, and a unique sense of” Yes, I want to be involved with this, regardless of the price.”
It should give them a sense of accomplishment and a sense of higher worth. And once you begin to do that and also begin to structure your marketing materials so that people can see the value that you provide over and above the value of others, you'll be almost untouchable by a price war.
Life in business is not about blending in with others; it’s about standing out because the value that you provide is different from the value that others provide.
Everybody has his or her place in the world. So what you need to do is focus in on that which is important to you and that which is important to your customers by tailoring your offerings and marketing materials in such a way that your customers can conceive the value that your unique brand provides.
Now in the other books that we have, I talk about the unique talents and abilities that you have, and I called them your "uncommon millionaire talents." And these are talents that are embedded in your DNA. Nobody else has the same DNA as you. Nobody else has the same fingerprint as you. And nobody else has the same uncommon millionaire talents as you do, even though they may be similar, because you are different.
Because the individual is different, the talents themselves become different.
And the more specific you are in using your uncommon millionaire talents and providing descriptions of these talents to your marketplace, the better your value proposition will be, and the better you'll be able to command higher and premium prices for the things that you offer.
Stop living below where you can be.
Start focusing in on the things that are important in business.
In business, it's not so much about what you provide, as much as it is about what you do for people. Start building a business that's about doing something for people, instead of a business that provides a product to people. When you do this, your focus comes off the product itself, and you begin to think about the experience that your customer or your client base has with your brand.
You should not wait for the time of the sale to begin to build your brand. From the first encounter, you should begin to build the image of your brand as something remarkable in the mind of your customer. The first encounters are when the build- up for the sale happens. So respect the build-up. If you do, people will not feel as though you’re pushing them to purchase. What you want is for people to feel the pull to purchase, not the push- at least not at the early stages of getting to know your brand.
The pull is felt on the inside. The push is felt on the outside. You want people to feel more like they are buying (experiencing the pull), and not that they’re being sold to (experiencing the push). When you do this right, all that you would have to do at the point of the sale would be to say to them, “Hey, you already know our company and what it is that you get, and how we do things. We're going to provide a great product for you. And we're going to be with you until whatever it is that you want to accomplish is accomplished.” People will say, “Oh, cool, I know this brand. I saw what they did. This is amazing!” And they’ll say so just before they purchase your product.
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